A 48-hour dispatch SLA in the UAE sounds simple until you scale past 280 SKUs and 1,500 doors. It becomes an operational discipline — not a marketing claim.
Warehouse zoning by velocity
We zone the warehouse by pick velocity, not by brand. Top 20% of SKUs sit closest to the dispatch dock, cutting travel time per line by roughly a third.
Wave-picking and cut-offs
Fixed daily cut-offs and disciplined wave-picking keep the pick face predictable. Rush orders get a separate wave — they don't disrupt the main flow.
3PL scorecards
Every last-mile partner gets a weekly scorecard: on-time %, damage rate, first-attempt success. Partners who fall below threshold move down the priority list automatically.
Weekly ageing review
Every Monday we review stock ageing, backorders and expiry risk in one meeting. Small problems get caught here — never in a customer email.