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Case studies

Playbooks, not press releases.

The full story behind the brands we've scaled: the challenge, the operating approach and the outcome. Numbers over narrative.

4 studies

Selected work

Hair CareGreen Wealth

Green Wealth · Neo Hair Lotion: from a single herbal SKU to a 60+ country hero product

How Paradise International General Trading and Ghori Trading LLC turned one herbal hair-restoration lotion into a global hero brand — 60+ countries, 2,000+ pharmacy doors and a repeatable clinic, pharmacy, influencer and e-commerce playbook.

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60+
Countries live
2,000+
Pharmacy doors
+35%
YoY sell-out
500K+
Bottles moved yearly
FootwearTrekiva

Trekiva: building an owned footwear brand from Dubai — 90+ SKUs engineered for the region

How Ghori Trading LLC designed, sourced and scaled Trekiva — an everyday-comfort footwear brand built for the region's climate, sizing and lifestyle — from a single comfort line into a 90+ SKU range sold across modern trade and e-commerce.

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90+
SKUs in range
150+
Colour & size variants
300+
Retail doors
57%+
Repeat purchase rate
FragranceOryss Prive

Oryss Prive: French-inspired fragrance, made accessible across the GCC

How a French-inspired, affordable perfume brand carved out space in the GCC by balancing aspirational scent profiles with honest, everyday pricing.

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12
SKUs launched
120+
Retail doors
< 90d
Time to first restock
Hair careThe Ghori

The Ghori: building a clean hair-care house from Dubai to the world

Clean hair science, curated in Dubai — how Ghori Trading built its own hair-care brand around rosemary, biotin and Crinum Asiaticum formulas, ritual kits and 24-hour dispatch, selling direct across the GCC, India and worldwide.

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6+
Hero formulas
24h
Dispatch window
2
Ritual kits
5.2–5.6
Scalp-friendly pH

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