Marketing · Full time · Dubai, UAE
Brand Specialist
Own the day-to-day marketing plan for one of our owned brands — from social calendar and influencer campaigns to retail activations and trade marketing.
Responsibilities
- Own the brand's annual and quarterly marketing calendar
- Manage influencer, content and social activations
- Coordinate retail activations and trade marketing with sales
- Track brand KPIs: awareness, sell-out, ROAS, share of voice
- Brief creative, video and photography partners
Requirements
- 3+ years brand or category marketing experience
- GCC market fluency — beauty, wellness or FMCG background
- Strong writing and briefing skills (English)
- Comfort with performance & retail media analytics
Nice to have
- Arabic language
- In-house influencer program experience
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